Two cultures, a lot of freshness! – Hispanic market
Goal:
A large amount of Winn-Dixie Customers belong to the Latino community. We want to pay homage to them by celebrating Hispanic Heritage Month.
Idea:
Celebrate the benefits of multiculturalism as a way of life for our customers. Acknowledge how the community adds a Latin twist to the American culture.
Mmmm is the same in English and Spanish.
Cook like you talk: in Spanglish
Best thing about being Latin American is being Latino and American.
A fusion cook book.
An intro to fusion cooking recipes.
Fusion cooking recipes.
A fusion cooking recipe (cranberry-churros).
Multiple fusion cooking recipes.
CD: Marcos Moure
AD: Michelle Poler
CW: Andres Martinez